The B2B Founder’s Sales Opportunity Playbook

A practical playbook for B2B founders who need more sales opportunities.

Learn how to pick the right accounts, reach real decision-makers, and spark urgency so you can start building pipeline momentum.

Start creating real sales opportunities

Most founders don’t fail because of their product — they fail because they target the wrong accounts, chase the wrong roles, and struggle to build urgency.

Without opportunities, there is no pipeline.

This playbook fixes that first critical step: creating opportunities.

It gives you the same framework I use with B2B founders to:

• Define their Ideal Customer Profile (ICP)
• Identify and engage real decision-makers
• Spot markets where urgency already exists
• Capture customer frustrations in their own words
• Craft “Why Change?” and “Why You?” messaging that sparks interest

With this playbook, you’ll stop guessing and start opening doors to real sales conversations - the foundation you need before you can advance and win deals.